a RTW brand YComo
The presentation of this new timeless
and affordable line will be made in the
framework of the 080 Barcelona Fashion
Y_Como wants to be a collaborative channel of ideas with which
to involve and make our audiences co-creators through social
networks and direct interaction.
Like William Morris, processes hide the knowledge base; they
are the pillars that help us develop our ideas.
“When you show a process, people have a better understanding
of the work behind the piece. A half-finished piece recounts all
the experiences, effort, mistakes and successes behind it ”.
We want this concept not only to show the excellence of our
work, but also to involve greater interaction and conversation
with the public. A dynamic that will also help to understand the
value of trades, slow fashion, local production and sustainable
Y_Como is consistent with Yolancris. That is why it is easy to
explain this journey towards more urban fashion and establish
our brand values and social commitment.
IF and experimentation
The first collection of Y_Como “If” will be presented within the
framework of 080 Barcelona Fashion Week, on April 27th at 6:30
p.m., and is, without a doubt, the beginning of a relationship between Yolanda Pérez and denim. “I had never worked this material. I must admit that it has been a gratifying experience in which
I have learned to work it, shape it, pleat it, drape it and print it. “
democratization of artisanal quality
Y_Como intends to reach all audiences democratizing quality
and craftsmanship. For this reason, the “If” collection is a symphony of staple materials, derived from the observation of what
is being worn on the street.
All these materials have been treated with the exquisiteness and
excellence of haute couture techniques. The result? Timeless,
high-quality fashion at affordable prices